Shop name: Pitcrew.
Year shop opened: October 1994.
Wow, you guys have been around!
It feels weird. It's been almost ten years. I'm like, "Holy shit!"
You guys will be celebrating your 10th anniversary in October and éS will be celebrating its 10th in January 2005. We should celebrate in conjunction.
Yeah, that would be cool. We've been carrying éS since the second it started.
Your name and job title: Tim Reardon, Co-Owner.
Location: 207 N Market ST, Frederick, Maryland.
Monday thru Saturday 10:00 a.m. to 8:00 p.m.
Sunday 12:00 p.m. to 5:00 p.m.
How?s the shop doing?
Really well. Skateboarding always goes through weird phases, but it seems like people are skating again, so I'm psyched.
That's always good to hear.
We've been selling a lot of decks already this year--a lot more than usual, which is really good. It's close to the peak years that we've had, so I'm pretty psyched on that.
Thanks. Hopefully, that's a sign of things to come--as long as the terrorists don't blow anything else up.
You're right next to Washington DC, buddy.
You have no idea, Tony. A mile from here is Fort Dietrich, which is a biological and chemical warfare research center. Camp David, where the President always goes, is ten miles from here, and DC is thirty minutes away. There are so many targets here that it's just like, "If they do it right, we're done!"
I'm going to send you guys gas masks for your 10th anniversary.
Yeah, "Good luck! I mean, congratulations!"
Who is your typical customer?
Someone who is really committed to skateboarding. The word "core" is so stupid. We definitely do get first-time kids, but we tend to attract a lot of kids who are lifers, you know?
Do you get any crazy people coming in off the street?
We just have tons of freaks who live around here. We're in a downtown area, so there are all of these homeless dudes who always come in and amuse us. Other than that, just weirdo skateboarders. I think we've had this conversation before. Why is every good skateboarder a freakin' weirdo? Good God! They're all introverted, with focused-on-one-thing minds. They're all freaks.
I deal with a couple of riders like that on a daily basis.
You deal with a lot of them!
Any interesting shoplifting stories?
The coolest one ever is when we had a kid steal a deck from us during a demo, and his friends were so bummed that we would find out that they turned him in. Everyone really takes pride in the shop. That meant a whole lot to us, too, cuz you get really busy during those demos and these kids were so bummed, because he we were having a pro team come in just so they could meet them, and somebody stole from us. We thought it was very funny.
That's amazing, actually. Give those kids a pat on the back.
We were really psyched, because it obviously meant as much to them as it does to us.
What is the most annoying thing kids ask, say or do?
The most annoying thing is when they ask, "Can I get sponsored?" We always tell them to just skate for fun, and they get really bummed. Everybody in the world who is good started out skating for fun, and they hopefully still do. Also, "If I had stock in your business, I'd be rich!" Sorry, guess what? You don't get rich owning a skate shop. You just do it because you love it.
You live at home.
If I wasn't married, I would. My wife won't have that. But, yeah, kids don't get that. They think you get rich in skateboarding. We do it because we love it.
Which are the most popular skate videos currently playing in the shop?
The new Girl Yeah Right video gets played a ton. Hot Chocolate has been getting killed, actually.
That's so sick. That video is amazing.
Marc Johnson's part is retarded. The Cliché video has been getting a little bit of play. The classics always get pulled out here all the time, too. I always love watching the Blueprint videos, those are amazing. I don't know, just whatever's new. The DC video. How about that? No, I'm just kidding. I've got to plug myself there [Tim is Mid Atlantic Sales Rep for DC]. Danny's retarded. I don't even understand that. But, right now, for sure, Hot Chocolate would be the one.
Special events (video premieres, signings, demos):
Yeah, we always have demos come through every year. We've actually never done a contest, ever. We've always talked about it, but never done one. We try to have as many demos as possible so the kids can meet the pros.
Most recent demos:
Last year, we had Emerica, Lakai, Zero, DGK, Mosaic, etc.
You guys will be getting the éS tour this year.
How many stops are you guys doing?
We're going to do?
I purposely haven't told anybody about it, because shops are classic around here. They always wait to find out from us what tours are happening, then they all try to get either our date, or the date right before or after. I'm like, "That sucks! Do your own work!"
Future events (demos, signings, video premieres):
Where I'm From is going to be the name of our store video. Mark Nichols is finishing it up for us right now. We're looking to release it at the end of May 2004.
Is that the Pitcrew shop video?
It is and it isn't. Unfortunately, if you just come out and call a video a shop video, not a lot of people will watch it. I think people will be pretty excited to see the guys that are skating in ours. We're really excited. We've been working on it for three-and-a-half years. There's going to be some good stuff in there.
There are several. Mt. Airy has a skatepark, there's a huge mall skatepark about an hour from here, and in our own town there's a new 20,000 square foot concrete park opening up. That's where we're going to have you guys demo. It's going to be amazing if they get it fixed right. I'm psyched you guys are actually coming later, because it'll give them time to work out all of the problems. They've had some cracking problems and stuff like that. It sucks here, cuz it freezes so much that you have issues with concrete, but they're going to get it all fixed. You guys will definitely be one of the first big mega tours there. It's going to be really fun.
Any up-and-coming kids in your area?
There's this little kid Bobby Worrest that's okay. There are a number of new guys who are really starting to come up, like Zach Lyons. He doesn't get shoes, because he wears a girls' size seven, maybe a six. He's nineteen, he's ill, he looks like a skinny little punk rock kid, and he's only like four feet tall. Then there's this kid Darren Harbor from Washington DC. He's a little bit older. Those three guys are the strongest new up-and-comers right now.
What?s the best part of running a skate shop?
The moms. No, getting to still live it and to forever be a part of skateboarding.
Which éS shoes sell the best in your shop? Why?
No question, it's the Accel. It's always been the Accel. That's the best skate shoe ever made.
Why do you think that is?
Because it's no bullshit. It fits well, skates well right out of the box and skates great for quite a while, too. It's probably the best-selling shoe we've ever had in the store. If not, it's in the top five, for sure. The original Koston was probably my personal favorite, but overall, everyone just loves the Accel.
What?s the best part about éS?
They always stay true to skateboarding. That's it right there. I should say the éS Team. How about that instead? There's no better team in the world.