Shop name: Division East.
Year shop opened: 2000.
Owner's name: David Dowd.
Address: 460 Bloomfield AVE, Montclair NJ 07042
Phone: (973) 509-0083
Shop hours: Monday-Saturday 12:00 noon - 8:00 p.m., Sunday 12:00 noon - 5:00 p.m.
Web site: Division East.
How's the shop doing?
Who is your typical customer?
Skateboarders, sneaker collectors, artists, etc. from ages 5 to 35.
Do you have any interesting shoplifting stories?
Nah, we've been lucky.
Do you get any crazy people coming in off the street?
I've been told we have the best collection of weirdo lurkers of any store ever.
Name the most popular skate videos currently playing in the shop.
Real Roll Forever and Zero New Blood have been in heavy rotation. Division East's Final Countdown gets a lot of play.
Do you do any special events (video premieres, signings, demos)?
Yup, all of the above.
Do you have any future events coming up?
We have a few things in the works, but nothing set in stone at this moment.
Are there any skateparks near your shop?
Right now, Hoboken is the closest. A Montclair skatepark is in the works.
Who are your shop team riders?
Brandon Westgate, Dave Filchak, Scott Friend, Darren Baskinger, Andy Bautista, Donny Binaco, Bill Spice, Kevin Hayden, German Nieves, Joe Tookmanian, Andrew Mclaughlin, Graham Sharts, Brian Foley, Mark Ennis, Dan Vogedes.
Do you have any shop team riders who are flowed by éS Sales Reps or team flow?
Andy Bautista. Wanna hook up another?
What's the best part of running a skate shop?
Being 28 and still around skateboarding. I can't say the same for most of the guys I grew up skating with.
Which éS shoes sell the best in your shop? Why?
The Accel, because it's a classic. It skates well and is reasonably priced.
What's the best part about éS?