The End of_The Best Part is_The Worst Part

Posted December 29, 2005 by éS

As 2005 draws to a close, éS Footwear must sadly bid farewell to "_the best part." As all of you know, that was the official tagline of our 2005 ad campaign. In fact, we liked "_the best part" so much that we used it for two whole years: 2004 and 2005.

Keep an eye out in 2006 for our new taglines, "Skate Like Us" for éS Footwear and "Style Like Us" for éS Apparel. But "_the best part" will never completely disappear (sniffle), as I'll continue to use it in subtle ways here in the Blogs.

"milking it is_the best part."

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There's 55 responses to "The End of_The Best Part is_The Worst Part"

  1. What do you think is_the best part of éS?

    garry Posted: 8 years ago
  2. haha, making fun of "_the best part" was_the best part

    rasalibre4life Posted: 8 years ago
  3. the shoes and the team are_the best part.

    Free Skateboarding. Posted: 8 years ago
  4. enjoy _ skate like us.
    The team and a retro line are _ the best part

    ToNyXeS Posted: 8 years ago
  5. I am _ the best part

    brownjamin Posted: 8 years ago
  6. PJ Ladd will allways be "the best part"

    Wouter2005 Posted: 8 years ago
  7. i never liked that tagline

    guille Posted: 8 years ago
  8. gayyy

    Wouter2005 Posted: 8 years ago
  9. Why?

    Wes H. Posted: 8 years ago
  10. Getting emotional over a punch line_is the best part

    Boston_Loc_Hater_Lew Posted: 8 years ago
  11. damn righttt

    Wouter2005 Posted: 8 years ago
  12. The new ad is in the transworld with rodrigo tx.

    accels fo life Posted: 8 years ago
  13. "getting pissed in blogs is_the best part"

    garry Posted: 8 years ago
  14. I just bought some es pj ladds on ebay in white and gray.

    accels fo life Posted: 8 years ago
  15. penny leaving is_the worst part

    Matt42892 Posted: 8 years ago
  16. Matt42892 Posted: 8 years ago
  17. _the best part is_the best part.

    crazaalex Posted: 8 years ago
  18. koston_is the best part. and speaking of koston check out the k6 high tops

    http://cgi.ebay.com/Es-K6-Koston-High-top-skate-Shoe-emerica-etnies-sb-UK8_W0QQitemZ7208288581QQcategoryZ23828QQrdZ1QQcmdZViewItem

    when do you think theis come out?

    rocktronmanboston Posted: 8 years ago
  19. something tells me both of those are fakes.

    Matt42892 Posted: 8 years ago
  20. Justi Eldridge_The Best Part

    HOLLA!

    Wizard Posted: 8 years ago
  21. Matt42892 > those are not fakes, only sales sample.
    I have order to this seller often, and he sales only Sales Sample !
    Thanks Rocktronmanboston for this pic.
    Check the other item of this ebay seller, RTX2, PJLadd, ... new 06 Collection, sales sample, size US 9 only !
    K6 Hightop are the best part !
    Techi shoes _ are the best part !

    ToNyXeS Posted: 8 years ago
  22. the whole éS guys working in the blog is_the béSt part.
    the whole damn éS company is_the béSt part.
    the team is_the béSt part.
    the shoéS is_the béSt part.

    Alex Posted: 8 years ago
  23. so are all those shoes going to be in the spring line and when do they come out?

    accels fo life Posted: 8 years ago
  24. the accelerate is_the best part

    Accel for Ever Posted: 8 years ago
  25. I have to say I dislike the fullham.

    accels fo life Posted: 8 years ago
  26. i like simple shoes like the fulham. The new accel colors like the red brown and white are frESh

    joe s Posted: 8 years ago
  27. The Pj's look awful.

    iwishilivedinfinland Posted: 8 years ago
  28. you look awful

    accels fo life Posted: 8 years ago
  29. Tom Penny was_the best part

    spt Posted: 8 years ago
  30. Guess who is a size 9 guys? Me baby, me!

    Josh P. Posted: 8 years ago
  31. in size 9.5. lucky

    Charlie Posted: 8 years ago
  32. The ender to the ender ender is_the best part.

    Mikey Posted: 8 years ago
  33. Koston's 3 flip noseblunt in Yeah Right! is_the best part.

    Mikey Posted: 8 years ago
  34. Landing on the bolts is_the best part.

    Mikey Posted: 8 years ago
  35. Ripping a fart is_the best part. Lol.

    Mikey Posted: 8 years ago
  36. In a video, the last part is usually_the best part. Just kidding.

    garry Posted: 8 years ago
  37. eS shoes are simply_ the best part.

    accels fo life Posted: 8 years ago
  38. wes H: i didnt like it at first cause it was everywhere and i thought it was nonsense. anyway i finally started liking it when it was used for everything in the news and all that as a funny thing.
    antwuan's tricks and style are_the best part.

    guille Posted: 8 years ago
  39. if you have watched the video on youtube.com with rodrigo whats the name of that song in his part?

    its the first one on the results page

    not-antwuan dixon- Posted: 8 years ago
  40. does the rodrigo 2 have a inner sock thing?

    Charlie Posted: 8 years ago
  41. Not Dixon - His Firm part?

    Josh P. Posted: 8 years ago
  42. the first rodrigo firm part i think is a lesson is syncopation by ray barbee and the second part it think is ja sei namorar by the tribalists

    Charlie Posted: 8 years ago
  43. Rodrigo's enormous pop is_the best part.

    Mikey Posted: 8 years ago
  44. Accels are_the best part.

    Tanna Posted: 8 years ago
  45. rodrigos 2nd shoe is_the worst part. im so disappointed. i thought that rodrigo was going to come up with something more creative and stylish. this rtx2 looks almost the same as the rtx1! damn whats wrong with rodrigo? did he smash his head into a curb during a skate mission and then lost his ability to design NEW shoes... man

    Pimpero Posted: 8 years ago
  46. it looks like the stevie williams dgk reeboks

    Charlie Posted: 8 years ago
  47. skating with the krew and listening to method man is_the best part

    Getting kicked out is_the worst part

    sbmethod Posted: 8 years ago
  48. oh well

    ohh Posted: 8 years ago
  49. team riders leaving_is the best part

    barry will Posted: 8 years ago
  50. What? Are you stupid or some shit?

    Mikey Posted: 8 years ago
  51. A more important matter over the color of a shoe. ES has found it’s way into my local Pacsun and Journeys and I am F@!#ing pissed. WHY IS ES BECOMING MAINSTREAM AND SELLING OUT! IT IS GOING TO RUIN ITS IMAGE!!!!! Sole Tech’s president and founder Pierre Andre Senizergues says in a semi-recent interview with Transworld Business, “We try and target different consumers and the people we hire match that. Distribution is another way the brands are different. Emerica and és are at ’core shops only, and etnies is at ’core, too, but also at secondary points of distribution like Pacific Sunwear.” (http://www.twsbiz.com/twbiz/profiles/article/0,21214,1114848,00.html) So tell me why es is in pacsun now? I’m sure at least 90% of the és fans out there don’t want és to sell out nor for his girlfriend to buy a pair at Journeys! TAKE éS OUT OF PACSUN AND JOURNEYS! “Emerica and éS are at ‘core shops only”

    TAKEéSOUTOFPACSUN Posted: 8 years ago
  52. glamourizing your own slogans is_the best part

    barry will Posted: 8 years ago
  53. skateboarding and es are _the best part

    AAAes4life Posted: 8 years ago
  54. fallén is_the best part.

    Nate Posted: 8 years ago
  55. to love and live skateboarding is_the best part

    MattD_RI Posted: 8 years ago

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