As 2005 draws to a close, éS Footwear must sadly bid farewell to "_the best part." As all of you know, that was the official tagline of our 2005 ad campaign. In fact, we liked "_the best part" so much that we used it for two whole years: 2004 and 2005.
Keep an eye out in 2006 for our new taglines, "Skate Like Us" for éS Footwear and "Style Like Us" for éS Apparel. But "_the best part" will never completely disappear (sniffle), as I'll continue to use it in subtle ways here in the Blogs.
"milking it is_the best part."