éS Shop Interview: Focus Board Shop

Posted January 24, 2006 by éS

Shop name: Focus Board Shop.
Year shop opened: February 2005.
Owner's name: Miguel Sanchez.
Your name and job title: Kurt. I run the shop. From buying to the team to hiring, I do it all!
Address: 20025 Lake Forest Drive Suite # 103 Lake Forest, California 92630
Phone: (949) 595-4389
Shop hours: Monday - Thursday 10:00 am - 8:00 pm; Friday - Saturday 10:00 am - 9:00 pm; Sunday 12:00 pm - 6:00 pm
Web site: Focus Board Shop

How's the shop doing?
The shop is doing great! Since we took ownership in 2005, we couldn't have asked for better support from our family and friends! The kids who shop and hang out here are the kids we thank everyday. They are the ones that have helped to make this happen. It seems like our shop is being spread through word of mouth, which to us is the best way of advertisement.

Who is your typical customer?
Our typical customer is, more often than not, a serious skateboarder. We are a specialty skateboard shop in one of the trendiest places on earth, Orange County! Considering that, we let all the "trend shops" handle OC's typical trendy customer. We are a shop designed by skateboarder for skateboarders.

Do you have any interesting shoplifting stories?
One kid tried to steal a beanie and Dee Rosecrans (an 11-year-old Focus flow rider) followed him to the cross walk and told him to bring it back to the shop. The kid brought it back, crying his eyes out!

Also, one kid stole a pair of Krew Greco pants, size 28. He put a pair of his pants in place of the Krew's, like we wouldn't notice them. Again, one of our team kids found the kid the next day and confronted him about it. He ran away from the etnies Skatepark and has not returned anywhere near here since then. That was seven months ago.

Do you get any crazy people coming in off the street?
We do get some crazy people, but mostly close-minded people. Again, our shop is definitely a different flavor and style than the majority of the shops out here. Some people either get it (usually the ones that actually skate) and others just don't get it at all, or they don't want to get it.

Some kid, who we think was on crystal meth, tried to beat me up. He ripped me by my shirt and threatened to hit one of my staff guys on the head with his board, which he didn't. We just bombarded him with niceness and positivity! He couldn't take it, so he bitch slapped me then drove off.

Name the most popular skate videos currently playing in the shop.
The Satori Movement Mapping Time In Space.

Do you hold any special events like video premieres, signings, demos?
We have not done any special events yet, but we do have those in mind. We have only been open for almost a year, so once we are 100% in the shop, we will put attention on those types of events.

Do you have any future events coming up?
Yes, we are going to have a secret contest series. More info to come at the shop!

Are there any skateparks near your shop?
Yes, the etnies Skatepark of Lake Forest is located DIRECTLY across the street from our shop. Also, Ladera Ranch Skatepark isn't too far away, which is a very good set-up.

Who are your shop team riders?
Ryan Grilley, Chance Moreno, Danny Greene, Aaron Amante, Dustin Sheesley, David Kim, Yash Mehta, Tyler Mumma, Ryan McWhirter and Sean Weikel. Our Team Manager is Lance Shiedenberger. We also have a flow type program with Brad Coleman, Nick Gates, Tanner Moreno, Chris Mumma, Brian Hansen, Ryan Danettelle, Alex Fuller, Cody Rosecrans and Dee Rosecrans.

Do you have any shop team riders who are flowed by éS Sales Reps or team flow?
Brian Hansen gets shoes from Scotty. We got footy and are looking for some shoes for the other guys. WHAT'S UP? ;)

What's the best part of running a skate shop?
Running a skate shop is the best, because I do what I love! I love skateboarding! I have been obsessed with skateboarding for the past 10 years of my life, except when I had back-to-back knee surgeries, when I was all about NCAA College Football 2003 on PlayStation2. I also get to meet really cool kids and see the progression of skateboarding firsthand. It's dope!

Which éS shoes sell the best in your shop?
The Accel or Accel Plus. The Accel is a timeless classic that will always be the first pick of top-notch skateboarders who need good board feel without compromising comfort. The Accel Plus is even better, because not only does it offer the same great shoe, but it also has System G2™ technology in the heel to prevent heel bruising. So, the Accel Plus is a timeless classic brought together with the latest technology designed for skateboarding. It does not get better than that.

What's the best part about éS?
The best part about éS is that you guys are right across the street from us. I can order and pick up in a single day!


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There's 28 responses to "éS Shop Interview: Focus Board Shop"

  1. nice shoplifting stories. loved em

    skaterdude933 Posted: 9 years ago
  2. hahaha, the shop lifting stuff cracked me up!

    Joe Posted: 9 years ago
  3. Haha yea, good memories. Oh yea, i still have those Krew 28's by the way. A little tight around the waist but still skateable.

    Demo Posted: 9 years ago
  4. ttp://esfootwear.com/blog-images/skateboardwinkel2.jpg" rel="nofollow">this is what happens to shoplifters at Left Skateboardwinkel.

    webnerd Posted: 9 years ago
  5. Dude i love FOCUS i always go their and its right acroos the street from the best skate park Etines skatepark of lake forest

    sk8poop Posted: 9 years ago
  6. Good shit, Im feelin it.

    infamousob Posted: 9 years ago
  7. Damn, Dutchies don't play.

    Josh P. Posted: 9 years ago
  8. shit, i needa hit up lake forest after college. thats where like, all the companies are at. eS, look out for me! haha anyway looks like a dope shop. i just saw pics of some new shop that opened up in barcelona,

    shit looks hot as hellll. i'd def look for that shop if i ever get the chance to visit barcelona

    truehead Posted: 9 years ago
  9. Man I wish I had a board shop like that around here we got just shitty ones like Fishbone and Funtastik...They are lame but they are all I got so I use them when I need but I think itd be sick to hate a board shop like Focus

    Mitch Posted: 9 years ago
  10. you guys at es should interview world boards in bomzemon, mt. it is really kick ass, or BSBS in helena, mt

    sk8s_in_montucky Posted: 9 years ago
  11. crap i mean bozeman, mt

    sk8s_in_montucky Posted: 9 years ago
  12. Looks like an awesome skateshop, if im ever in the area i would check it out.

    BURRITO Posted: 9 years ago
  13. bsbs rocks... thats the local skate shop where i live here in clancy MT

    skaterdude933 Posted: 9 years ago
  14. aww dood, are those etnies Factos i see next to the accels? goddamn, i hate etnies. The Facto is a rip off of the accel plus.

    Demo Posted: 9 years ago
  15. did es have a interview with westside skateshop in tarpon springs florida cuz i live by there and i THINK I reMemBeR

    tampa Posted: 9 years ago
  16. tampa: in the sidebar (and on homepage) un categories it says "shop interviews" what do you think happens when ya click on it?

    webnerd Posted: 9 years ago
  17. Installs and virus?

    Josh P. Posted: 9 years ago
  18. only if ya use internet exploder

    webnerd Posted: 9 years ago
  19. webnerd does it deliver pancakes to you?

    tampa Posted: 9 years ago
  20. u guys should interview IG boardshop they have a sick team Mike Taylor Cooper Wilt Mark Gutterman Mikemo Capaldi Spanky and some others

    Dirk Posted: 9 years ago
  21. es is just really gay.

    briandaley Posted: 9 years ago
  22. Who the fuck is that guy? ^^^

    Demo Posted: 9 years ago
  23. I love shop lifting stories. I asked the manager of my local shop for shop lifting stories, and he told me that he had a kid try to steal a deck by stuffing it into his pants! Ha ha ,good times.

    Wes H. Posted: 9 years ago
  24. hey guys from montana shout out to you guys(im down here in great falls)

    greatfalls_skater101 Posted: 9 years ago
  25. our shops down here dont sell eS i hafta get em off the internet, Our shop down here sucks

    greatfalls_skater101 Posted: 9 years ago
  26. Yo, Focus is so dope, the shops in Maine aren't that special. Oh and briandaley shouldn't talk shit about a great shoe company

    superman60 Posted: 9 years ago
  27. haha this shop is wack. wack area. wack kids. and they started selling nikes when they used to preach how they aint like no other shop and how they aint about the fashion..suck me focus. FURNACE FURNACE!

    True Skaters Posted: 6 years ago
  28. It went wack when the dude that started it wasn't a part of it anymore.

    tustinskater Posted: 3 years ago

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