Return of the Mack: Introducing the BJ-1

Posted April 1, 2011 by foxxyz

We're taking it back... way back. Following in the footsteps of the Sirio, Saga, and most recently, the éS-One, we've dusted off the DeLorean once again...

Introducing The BJ-1.

The BJ-1

Staying true to our heritage, éS is proud to re-release this modern classic in a new colorway, black/white/red. And we've added even more tech—get the lowdown:

BJ-1 Sole

  • STI Drop To The Floor (DTTF) Pro Level 2™ insoles for maximum comfort
  • Neoprene sock liners to wick away sweat and keep your feet dry
  • Revolutionary automatic single-lace tightening system powered by a tiny servo in the tongue. No more breaking laces!
  • Single-piece toecap for extra strength and durability
  • Full viz STI System O2™ airbag for superior impact protection
  • STI Heel Lock for added stability on your board
  • Throwback éS Burnquist logo on the tongue

BJ-1 Lacing SystemThe automatic lacing system tightens and loosens with a squeeze of the tongue. And they never break, guaranteed.

BJ-1 Tongue ViewThe classic éS Burnquist logo says it all: Your first, last and only chance to own a piece of 1999—now.

For more details, check out the product page and look for this bad boy at your local éS dealer come May! Daddy Mack is back!

Update... this was (obviously) an April fools joke - we'll never actually produce this shoe. Sorry!


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There's 5 responses to "Return of the Mack: Introducing the BJ-1"

  1. Love the classics!

    csean26 Posted: 4 years ago
  2. Is this for real??

    Bro.. Posted: 4 years ago
  3. Throw back or throw up, what does the "BJ" stand for?

    Bro... Dude Posted: 4 years ago
  4. this is an april fools? : /

    csean26 Posted: 4 years ago
  5. dude i would've bought those if you guys were gonna put that out. now i'm sad.

    noah Posted: 4 years ago

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