Skateboarding thrives on diversity, spontaneity, and original thinking, and we intend to keep it that way. No matter where you’re from, your level of experience, or your personal identity, you deserve a place in our community. We actively collaborate with local shops, nonprofits, and international skate initiatives to open doors for new voices and talents. Beyond creating inclusive events and spaces, we encourage mentorship, dialogue, and mutual respect, recognizing that skateboarding is most vibrant when every rider feels empowered to contribute.

At the heart of skate culture lies a supportive and tight-knit community, built on trust, real-time feedback, and honest connections. We mirror those values by keeping our ears open to the people who skate our gear, the partners who sell it, and the fans who cheer us on. We regularly seek out both positive and constructive input—about our designs, sponsorships, or any other aspect of our operations—so we can keep growing in alignment with real-world needs. By embracing transparency and collective input, we stay true to skateboarding’s roots and ensure that our brand reflects the values of the scene that nurtures it.

Everyone who contributes to our brand—from the rider mastering a new trick, to the employee handling day-to-day logistics, to the person meticulously stitching our shoes—deserves respect and care. We see skate culture as an interlinked family, where each member’s well-being is vital. Our partnerships reflect that belief, which is why we only work with suppliers who sign our Code of Conduct, agreeing to fair labor practices and safe working environments. We also monitor these commitments closely to ensure they’re upheld, turning our words into verifiable actions. By protecting the rights and dignity of all involved, we create a trusted ecosystem where passion, creativity, and integrity can flourish.

We ride in cityscapes, skateparks, and street spots all over the world—and we want to leave those places in good condition for generations to come. That’s why we continuously research and invest in more sustainable materials, like recycled fabrics and responsibly sourced rubber. This isn’t about hopping on the latest green trend; it’s about weaving environmental responsibility into the fabric of our brand. By making intentional choices at every stage of production, we aim to protect the parks, plazas, and hidden gems we skate.

Being mindful of our footprint means looking beyond just the raw materials. We closely evaluate how our products are packaged, shipped, and distributed, finding ways to cut down on waste and carbon emissions along the way. Whether it’s streamlining our supply chain, optimizing routes for deliveries, or investing in cleaner energy solutions, we believe that incremental changes can add up to a significant positive impact. Our goal is to keep the planet healthier without compromising the quality or performance our skaters rely on.

From timeless silhouettes to reinforced stitching, we design our footwear and apparel to endure the rigors of daily sessions. Durability isn’t just a selling point—it’s a key factor in reducing waste and supporting a more sustainable future. Fewer shoes falling apart after a handful of skate missions means fewer trips to the landfill and a smaller environmental impact overall. By focusing on gear that stands up to real-world wear and tear, we help keep skaters rolling confidently while also stewarding our planet’s limited resources.